Our Story

Our Story

We are a retail gift & Lifestyle Brand

We are a retail gift and lifestyle brand that exists to champion, support and celebrate keyworker's in health, education, dentistry, veterinary and social care.

We create gifts and products that focus on uniqueness, style, durability and function at affordable prices. In doing this, we aim to redefine the perception of what modern day icons look like, sound like and do. Icons that demonstrate compassion, selflessness, courage, grit and determination through the most difficult of times. Icons that demonstrate the very essence of who we should value, respect, and consider most important in our societies. You deserve nothing less.

Want to gift something that is worth remembering? We proudly offer a wide range of branded products, caters to multiple budgets and requirements. From coffee mugs, ornaments, keychains, t-shirts and bags to wall posters – we have it all for you. You can browse through our collection with just a few clicks on your phone screen.

A retail gift brand that allows you to send a thoughtful present to your loved ones. We are dynamic and stylish, so you can be confident that when you shop with us, we will give your gifting experience the utmost care!

MORE THAN WHAT YOU WEAR

At Gifts For Icons, we listened to your stories about how devalued, demotivated and unsafe you felt in your workwear and your environment, and set out to create a new range of scrubs and accessories to address your biggest concerns. That’s why we’re proud to say our scrubs have been designed by professionals, for professionals.

MORE THAN WHAT YOU WEAR means more than just clothes. It is a brand that believes in giving people confidence by making them look and feel their best. Their fashion line celebrates women who are welcoming and bold with every outfit they wear with MORE THAN WHAT YOU WEAR brand.

“Scrubs designed by professionals, for professionals”

The idea for the business came about during the COVID19 pandemic when our CEO, Tessa Wilson, started sewing PPE to support family members who were doctors, teachers, social workers and health professionals. 

Having an extensive background as a business consultant across Health and Social Care, Tessa developed the ideas for the business based on the stories of undervalued, overwhelmed and terrified staff working with unsafe staffing levels in unsafe conditions, predominantly in public sector services. Tessa formed an online army of volunteers to make scrubs, facemasks, scrub bags and headbands for any keyworker that needed them. Over the course of the year, she donated over ten thousand items of PPE to every keyworker profession imaginable. 

COVID19 pandemic left the nation with an unprecedented outbreak of influenza and H1N1 disease. At COVID19, we took hold of the opportunity and promoted our products that battled against flu viruses. We instilled confidence in parents who worried about their children facing infection with a convenient way to protect them better.

COVID19 pandemic caused a significant rise in the online searches for vaccines right before and during this period. To make it easier to understand what each vaccine entails, we created an interactive chart on our website so prospective parents could find answers instantly. When this idea became tangible, co-founded Abhimanyu Bande decided to invest himself full time into his passion and made Covid19 his reality.

“Founded on the principals of supporting, championing, advocating and giving back to keyworkers”

From this, the current business was born, founded on the principals of supporting, championing, advocating and giving back to keyworkers, with 10% of net profits donated to their charities. In addition, Tessa was committed to the businesses global responsibilities in helping to create a kinder and fairer world for all humans on our planet.  Through the establishment of our not-for-profit Fit For Icons Foundation, we will promote and support the delivery of voluntary keyworker services in third world countries too.